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Document Detail
Title:  United Nations Media Strategy: Recommendations for Improvement in Peacekeeping Operations
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Author:  Shira Loewenberg, 14/8/2006
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Summary
This paper looks at the structure and functioning of public information departments in peacekeeping operations, and at the relationship between the departments and the United Nations Department of Peacekeeping Operations (DPKO) and the Department of Information (DPI) at Headquarters in New York. While recognising that information strategies are dependent on individual mission mandates, the paper addresses the organizational structures that determine mission information strategies and policies general to all missions. The paper takes as a case study the role of the public information department in the United Nations Interim Administration Mission in Kosovo (UNMIK), with a particular focus on public outreach by UNMIK’s radio and television units. It contends that lessons may be extrapolated from the UNMIK experience that are relevant to UN missions elsewhere in the world, and to communication strategies in post-conflict environments in general. In reviewing UNMIK’s information capacity and policies 1999-2005, the paper reflects on the strengths and weaknesses of the mission’s information strategies and operations, and makes conclusions and recommendations for improvement. The study is based on information collected through research and interviews, with an emphasis on practical lessons generated from experience in the field.
United Nations | Department of Peacekeeping Operations
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